Selected Projects
Web-to-Print Design-Tool
I am thrilled to present my project about an innovative web-to-print design tool that I have meticulously developed with passion and dedication. The primary goal, which was also achieved, was to develop a web-to-print solution able to readily compete with—and outperform—market leaders. For this, I had to think outside the box to find new solutions for old problems in order to create a great user experience.
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HabitHero
The focus of this project was to develop an app for cultivating habit development, taking into account both user needs and scientific knowledge. The app aims to make creating and sticking to habits easy and offers a catalog of ready-made habits, routines, and a mood tracker. It incorporates gamification elements and storytelling to motivate users. I conducted foundational research and interviews and created user personas and journey maps. The value proposition was defined, and the ideation involved merging user data with scientific evidence. The project successfully merged user needs and scientific insights into a unique habit app.
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LunaHealth
The project's primary objective was to create an inclusive web app for tracking health data in a user-friendly manner, especially focusing on people with disabilities who are often sidelined or even excluded from health apps. The solution resulted in a clean web app that catered to user needs, with detailed information accessible through tiles. The design process involved empathizing with various user groups through interviews, defining pain points, and creating personas. Competitive audits and research informed the ideation phase, leading to a high-fidelity prototype.
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CinemaDevine
This was my first project for the Google Professional Certificate, where I applied the Design Thinking Framework to create an app for a fictitious cinema company called Cinema Devine. The goal was to understand users' needs and challenges to create a user-centric, data-driven, and uniquely branded app. I conducted interviews, created data-driven personas, problem statements, and a value proposition list. The ideation phase involved brainstorming, competitive audits, and user flow planning. I designed wireframes and prototypes, and in the testing phase, conducted a UX research study, identified insights, and made improvements.
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